From 0 to IPO

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Lateral has been Rubicon’s strategic technology partner since day one, architecting an entire suite of applications from logistics, sales, mobile, AI and more.

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Smart technology for government fleets

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RUBICONSmartCity is a technology suite that helps local governments everywhere run more efficient, effective, and sustainable operations. A software-as-a-service (SaaS) offering originally designed for waste and recycling fleets, this full-service solution can be deployed across virtually any fleet to help reduce costs, improve service, and contribute to an enhanced quality of life for citizens.

Rubicon Connect™

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The smartest way to manage waste and recycling at scale.

Rubicon Pro

A cutting-edge, fully customizable technology suite that helps waste and recycling haulers run more efficient, effective,and scalable operations.

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Client Testimonial

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"Partnering with Lateral has been transformative for our operations. Their expertise in architecting a comprehensive suite of applications—from logistics and sales to mobile and AI—has been instrumental in our journey from inception to becoming a global leader in cloud-based waste and recycling solutions. Their innovative approach and commitment to excellence have not only addressed our immediate needs but also positioned us for future success. It’s a game-changer for our operations, and we couldn’t be happier with the results."

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