Hospitality · Design-led
Mamizza
A pizza brand with an Italian grandmother in charge.
Mamizza needed an identity as warm and particular as its wood-fired pizza. We built the brand around a demanding Italian grandmother, then carried her voice and hand-drawn world through the logo, menus, packaging, interior, campaign, and every instruction she had for the customer.
- Illustration
- Brand Strategy
- Creative Direction
- Campaign Creative
The challenge
To create an identity that would honor the culture, craft, and dedication of the Mamizza promise of authentic, mouthwatering, Italian pizza.
Branding: bringing it home
What would mamma do? She’d keep it simple, personal, light, and spend most of her time in the kitchen, worrying about sauce perfection.
Sauce is important. Just like the direction to go with an authentic, hand-crafted look and feel.
Mamma knows best
Mamizza, pizza lovers. Pizza lovers, Mamizza.
We imagined Mamizza as a real person: the strong, demanding Italian grandma who knows what’s best for you, who to date, and when to leave the dinner table, which is strictly only when you’ve finished everything off your plate. Good luck if you don’t follow orders.
Her thoughts, advice and, basically, commands took over menus, napkins, and packaging in a handcrafted, authentic, and fresh look and feel.
