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Education · Design-led

MIT Cognimates

Giving AI a face children can read.

  • Illustration
  • Character Design
  • Branding

Cognimates teaches children aged 7–14 about artificial intelligence. Working with MIT researcher Stefania Druga, we designed Nary, iBall, and Ninjat, three characters with expressions and movement a child can understand before they can explain the technology behind them.

ClientMIT Cognimates
SectorEducation
CapabilitiesIllustration · Character Design · Branding

Gallery view

The images do the talking. Swipe or drag.

Early sketches: six imagined characters
01 / 07Early sketches: six imagined characters
The final three: Nary, iBall, and Ninjat
02 / 07The final three: Nary, iBall, and Ninjat
Poses and feelings: anger, happiness, joy, curiosity
03 / 07Poses and feelings: anger, happiness, joy, curiosity
Cognimates in the classroom
04 / 07Cognimates in the classroom
Kids meeting the faces of AI
05 / 07Kids meeting the faces of AI
MIT Cognimates case image
06 / 07
MIT Cognimates case image
07 / 07

How do you explain artificial intelligence to a seven-year-old?

MIT Cognimates case image

We imagined six characters. Three survived.

MIT Cognimates case image

Meet Nary, iBall and Ninjat.

A character is only alive once it moves.

MIT Cognimates case image

Anger, happiness, joy, curiosity. A feeling a child can name.

From sketch to something that looks back at you.

MIT Cognimates case image
MIT Cognimates case image

In classrooms, with MIT researcher Stefania Druga.

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